Preparing for the data explosion

There has been a massive explosion in data volume in recent years and the concept of ‘big data’ is now firmly established on the CIO agenda. Market research firm IDC forecasts that the big data technology market is expected to grow from $3.2 billion in 2010 to $16.9 billion in 2015.

But why is the issue of data volume and more specifically ‘big data’ continuing to dominate the CIO landscape? Well, simply put, it’s because with more data, comes more opportunities for the organisations to stay competitive, particularly during these challenging economic times.

For the contact centre industry, data holds the key to a better understanding of daily calling patterns and average hold times, in turn helping organisations to decide how to better streamline operations or improve inefficiencies, and all by reviewing and analysing the data they have access to on a day-to-day basis. It can also improve visibility within a crowded market by providing deeper insights into a business’s customers, partners and competition. As such, companies that can successfully handle, integrate and analyse this influx in data, are only set to benefit.

A big data challenge

Wrestling significant and continuous increases in data volume is going to prove a significant challenge for the contact centre industry over the next few years. What becomes key, is identifying which technology is right for you and your business, and ensuring that you have the right infrastructure in place to grow business by making the most of the opportunities ‘big data’ presents - all while working within your resources and budget.

At TalkTalk Business we understand that in order to make the most out of ‘big data’ and successfully handle the massive surge in data volume, the move to cloud based systems becomes critical. Hosted Solutions, which as well as reducing the amount of servers onsite contributing to a reduction in carbon footprint, provide a scalable, secure and reliable method of moving and managing large volumes of data. Our Hosted Contact Centre is fully integrated with real time monitoring and skills-based routing, providing the ultimate solution for easy call management and flexible control of multi-site agents and remote workers. 

Furthermore, by switching to our Business Grade Networking Solution which prioritises data traffic with Quality of Services (QoS) and installing high capacity Ethernet to provide a dedicated internet connection with scalable bandwidth up to 1Gbps, you will be able to stay one step ahead of the game and make the most out of the ‘big data’ trend.