Virtualising Retail – more than just online shopping

As retailers embrace cross-channel opportunities to reach customers, the complexities and challenges of IT infrastructure grow. Infrastructure is required to be more flexible than ever to accommodate the increasing diversity of end-points that customers access brands through. 

In the fast-paced world of retail, bandwidth needs are growing at an unprecedented rate. Aligning online and offline customer experiences, storing increasing volumes of data, aligning and enabling collaboration between sites and automating inventory require massive capacity and flexibility, in order to continue to meet evolving business requirements.

The huge amounts of server space and hardware required to meet all the demands of modern retail mean increased cost and a hit to the bottom line. By virtualising workloads and applications, retailers can optimise operations and, essentially, do more with less.

Virtualising workloads to streamline operations

With Gartner quoting savings of up to 50%, virtualisation has a proven track-record and the technology is sufficiently mature today that the opportunity for infrastructure transformation has truly arrived.

Making a move to Hosted UC brings together sites and connects employees, giving retailers the opportunity to align and consolidate from more or disparate facilities, reducing operational costs and improving efficiency. Inbound Solutions and Hosted Call Recording can also improve customer service while complying with PCI security standards.

We know that the Data Centre model is proving to be the most streamlined way to embrace virtualisation, with all services housed, administered and backed up in this secure environment. This centralised model is less expensive to monitor and manage than a distributed environment, and Next Generation Data Centres deliver unrivalled scalability to support business needs now, whilst adapting in line with forecasted growth and capacity requirements.