As retailers embrace cross-channel opportunities to reach customers, the complexities and challenges of IT infrastructure grow. Infrastructure is required to be more flexible than ever to accommodate the increasing diversity of end-points that customers access brands through.
In the fast-paced world of retail, bandwidth needs are growing at an unprecedented rate. Aligning online and offline customer experiences, storing increasing volumes of data, aligning and enabling collaboration between sites and automating inventory require massive capacity and flexibility, in order to continue to meet evolving business requirements.
The huge amounts of server space and hardware required to meet all the demands of modern retail mean increased cost and a hit to the bottom line. By virtualising workloads and applications, retailers can optimise operations and, essentially, do more with less.