Brace yourself for the ‘Big Data’ explosion

There has been a massive explosion in data volume in recent years and the concept of ‘big data’ is now firmly established on the CIO agenda. Market research firm IDC has released a forecast that shows the big data technology market is expected to grow from $3.2 billion in 2010 to $16.9 billion in 2015.

This has put considerable strain on IT infrastructure and resource, and many believe that the enterprise world has been caught off-guard, desperately scrambling to try and cope and implement short-term fixes such as buying in data centre capacity in order to handle the load.

But why is the issue of data volume and more specifically ‘big data’ continuing to dominate the CIO landscape? Well, simply put, it’s because with more data, comes more opportunities for the enterprise to stay competitive, particularly during these challenging economic times. Data holds the key to a better understanding of the market, providing deeper insights into a business’s customers, partners and competition. It presents a wealth of opportunities for companies looking to improve and fine tune elements such as business processes and customer service, all by reviewing and analysing the data they have access to on a day-to-day basis. 

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Making data work for you and your business

Gaining insight from business information is something that has been happening for many years. But the difference with big data is that while it must be captured and analysed in an efficient and meaningful way, much like traditional data, it is coming from relatively new types of data sources. This includes social media, email and video, that haven’t previously been gleaned for insight. Companies are not only unfamiliar with collecting information from these new sources, but they are inexperienced in handling such large volumes of unstructured data.

Wrestling significant and continuous increases in data volume is going to prove a significant challenge for the enterprise over the next few years. At TalkTalk Business we can help you navigate seamlessly through the necessary technological changes that must take place in order to handle a continued increase in data, while providing the continued high levels of customer service and support you need.

We understand that this increase in data places significant demands on your connectivity and for large corporate companies in particular, it is critical that a Gusiness Grade demand is serviced by Business Grade Connectivity. Our Business Grade networking solution, which prioritises data traffic with Quality of Services (QoS), and high capacity Ethernet provide a dedicated internet connection with scalable bandwidth up to 1Gbps. Furthermore, our Next Generation Data Centres deliver unrivalled scalability, connectivity and protection by combining top-level technological and physical security, to allow you to confidently make the most out of ‘big data’. 

The Operations View

As Operations Manager it is important that you are able to deliver high levels of customer satisfaction, while streamlining operations to maximise productivity and cost efficiency across the board. You need a fast a reliable telecoms solution as won’t allow technology to be a burden on the workflow and slow things down.

By capitalising on the ‘big data’ trend, you will unlock deeper insights into your customers, partners and competition, allowing you to improve and fine tune elements such as business processes and customer service. And by working with the right partner to put in place the optimum infrastructure and connectivity package, you will help drive cross-departmental efficiencies, opportunities and improvements.

At TalkTalk Business we understand that big data’ needs to be easily accessed and quickly; inconsistent data and unreliable connections just won’t cut it. Our high capacity Ethernet should be considered to provide a dedicated internet connection with scalable bandwidth, while bespoke network solutions offer superfast and robust communications between sites.

The IT View

As CIO you are responsible for making sure the optimum technology enabled solutions are in place to help your business grow, but at the same time under increasing pressure to get more bang for your buck and stick within an ever-tightening budget.

Data volume is growing and by helping your organisation to successfully manage, integrate and analyse this influx, you will be able to underpin new waves of productivity, growth and innovation across all departments. With the right tactics and technology in place, you will be able to track the behaviour of your customers through internet clicks and model their likely behaviour in real-time, ensuring that your business is set up to deliver valuable propositions to customers and increase competitiveness by tapping into a more technical savvy market.

At TalkTalk Business we understand that the management of this growing data and its usage, storage and security places the you under significant pressure and open to external critique. You need to be able to share data across multiple internal departments, securely and reliably link up systems and applications across multiple sites to combine data across a business. Our high capacity Ethernet will provide you with a dedicated internet connection with scalable bandwidth, while our bespoke network solutions offer superfast and robust communications between sites, ensuring you can keep on top this increase in demand.

The Finance View

As CFO you are faced with a constant pressure to cut costs and reduce expenditure across your entire organisation. As such you are always on the lookout for new solutions which provide meaningful business insights that meet new challenges and opportunities being raised across the enterprise.

By embracing the rise in big data and creating and storing more transactional data in digital form, as well as collecting more accurate and detailed performance information on everything from product inventories to sick days, you will be able to promote new waves of productivity, growth and innovation throughout the business. As well as identifying ways to cut costs, you will ensure all opportunities are maximised and you stay one step ahead of the competition.

However, some organisations will discover underlying faults and limitations in their network as they begin to introduce new technologies to handle this influx in data, due to the complexity and inflexibility of their legacy infrastructure. At TalkTalk Business we have business grade connectivity packages specifically developed for business users, which are designed around the unique needs of an organisation to ensure you have the right bandwidth and the flexibility to upgrade easily by increasing bandwidth to suit you requirements, only ever paying for what you need.

Benefits

  • Data holds the key to a better understanding of the market, providing deeper insights into a business’s customers, partners and competition
  • By reviewing and analysing the data they have access to on a day-to-day basis, organisations improve and fine tune elements such as business processes and customer service
  • Big data permits a major step beyond what recently was considered state-of-the-art when it comes to the segmentation and targeting of customers, by making real-time personalization possible